Business Strategy Research

With a full understanding of your market, you can anticipate potential risks and ensure you avoid them. The ability to accurately identify the correct routes to market and new growth opportunities will allow you to make strategic decisions in sales, marketing, acquisition and diversification with confidence.

By following a robust research framework, we will provide your business with the knowledge and insight needed to make truly informed strategic decisions. Our fully customisable methods include desk-based research, in-person depth interviews, telephone and online primary fieldwork, data analysis, stakeholder questionnaires and more. The report that we deliver to you can include coverage such as:

• Market size, structure and sub-structures
• Key market trends and growth forecasts
• Product, client, competitor segments and market share
• Brand positioning versus competitors
• Attractiveness of new and existing markets/segments
• Client requirements in your market
• Customer awareness of suppliers
• Competitive positioning
• SWOT analysis
• Conclusions and recommendations to achieve growth

This research delivers you critical business value in the following areas:

• Pinpointing growth opportunities
• Making strategic decisions with confidence
• Gaining competitive advantage
• Mitigating operational risks
• Identifying new routes to market

“Very thorough report that delivered precisely the type of data we were looking for. The cost of the exercise was more than our business unit has ever spent on a research report in the past, but the value of having the data to develop a sound business strategy was well worth the investment.” – Business Development Manager, Civil Engineering