Customer Insights and Attitudinal Research

This research will collect opinion and insight from surveys, questionnaires, focus groups and/or qualitative in-person depth interviews, and present your business with clear insights and an understanding of issues such as the following:

• Market opinion on organisations, products, services and/or brands
• Critical customer purchasing considerations in your market
• The processes in the buying/specification phase
• The existence and personas of key market influencers
• Unprompted awareness of suppliers in the market
• How your organisation is meeting the requirements of the customers
• Benchmarking of your perceived performance versus your competition

By focusing your product development and your marketing messaging on the things that are truly important to the decision-makers and influencers in your market, you can position your business towards success.

• Position yourself accurately against your competition
• Understand which features & benefits to focus on
• Accurately develop pricing strategy
• Pinpoint growth opportunities
• Focus your strategy by building on your perceived strengths and dealing with your perceived weaknesses

“Very good.  Well managed and professionally portrayed to our customers.  Keep in touch.” – Managing Director, Transport & Logistics