New Product Development

New product or service development research supports clients who are looking to introduce and launch new products or services into the market and require insight into issues such as market needs, detailed perceptions of the new product/service, advice on required changes, launch strategy, and potential sales demand.

Using field trials, focus groups, one-to-one testing and/or survey work, we will gain market views of:

• Market readiness for the product
• Strengths and weaknesses of features
• Ease of use
• Likely uptake compared to current known products/services available

This type of research will provide the market insight required to make informed product launch decisions, which may include alterations to the product, positioning, pricing or even the viability of launching the product to market at all.

“We found that the research in content and presentation was of the highest quality.  With its help we were able to move ahead rapidly with the development programmes for our products and services.” - President, Construction Products