Pricing Research

One of the most tricky issues for a business, especially when launching a new product or losing ground to competition, is pricing.

Our pricing research supports businesses when reviewing existing pricing strategies or launching new products to market, ensuring pricing is aligned with market demand and expectation. Our work:

• Analyses changes in supply and demand and how those changes affect pricing
• Investigates trade-offs between price and quality
• Compares your pricing to that of your rivals
• Gives you insight into whether your products and services are competitively priced or if you are over/under priced

We will conduct specific research designed to test price sensitivity across different customer groups, providing an assessment of the potential impact of pricing at various levels.

This works best alongside a competitive assessment of the marketplace and customer motivations.

“We are already making changes to our service offering as a result of the report findings which we know will have a positive impact. The speed at which the research was carried out and the depth of feedback received.” – Marketing Manager , Automotive Services