Sarah Richardson-Clarke
Principal Consultant

Over 25 years of experience as a strategic marketing and insight professional.

Sarah has worked in both business-to-consumer and business-to-business roles across a wide breadth of sectors, including government and public sector, business software, marketing and media agency, financial services, built environment and retail.

She is adept in synthesising research with operational data to ensure insights are relevant, understood and actionable. In addition to being a well-rounded insight professional, Sarah is also skilled in project and change management, strategic marketing planning, competitive analysis and stakeholder management.

Her work in customer advocacy insight has helped to boost customer sentiment towards organisations, shape their product and service offerings and achieve rapid and sustainable growth. She is the Founder and Director of The Insight Strategists Ltd